I’m wondering if anyone might have some experience with this on-demand publishing service called MagCloud by HP…?  Quality?

Seems to be yet another avenue for self expression / self branding… full of potential with the right content and very little economic means.

And now with a little boost from the NYT – perhaps a wider audience, though I’m wondering about the “vanity publishing” aspect with this comment… “it’s a nifty idea for a vanity press that reminds me of the underground zines we had in the ’60s and ’70s.”  ?

Surely, content trumps quality and it is likely so in this case… but perhaps there is a certain fitness to purpose, to satisfy the desire to hold print in our hands in addition to the flickering glimmer of our screens…